Product sales diagnostics
BLIND SPOT is a service that shows you where you lose sales and how to fix it - based on what your people already know. An anonymous survey goes to the teams who work with the product every day, and afterwards you get a report with the specific gaps in your processes and our recommendations.
What you get
BLIND SPOT Index
a result in numbers that makes later measurements easy to compare
Your blind spots
a map of dead angles: differences in how teams tell the story and process gaps that affect sales
Findings and recommendations
specific recommendations on how to improve sales
Selected Innovatika clients
Over 20 years of work with organisations across industries. We turned that analytical experience into BLIND SPOT.
Where blind spots come from
Sales hears the buyers. Production knows the product's strengths. Trade sees the shelf. Each of them sees a piece, nobody sees the whole.
Everyone here does their own job well. The trouble is that nobody lives between one job and the next.
Remarks get lost in inboxes, ideas are nodded through and forgotten. The team is not silent, its voice simply never reaches a decision.
I raised the pricing problem with three people. Each one sent me to somebody else. The third time, I let it go.
The further you sit from daily work, the less of its detail you see. That is not an accusation, it is distance. And decisions still have to be made.
Honestly? I had no idea we give a fifteen year technical warranty. I am learning it from this survey.
The quotes are illustrative. They show typical findings from a diagnosis and do not come from any particular company.
What we look for in the answers
In employees’ answers we look above all for differences in how the same process, its measures and the ownership of each stage are understood, for ideas that have never been voiced before, and for the voice of the market that employees hear from customers but that never reaches decisions.
The client is sitting at the table, ready to buy. I tell them I will have the price on Thursday. By Thursday they no longer pick up.
Each of us sees a piece. The customer sees the whole, and that is why they buy elsewhere. Stitch the pieces together.
This is the third time I am writing it down. First by email, then at the briefing. Maybe the third time, anonymously and through an outside firm, somebody will finally read it.
We do not need a revolution. We need somebody to tidy up between departments.
The quotes are illustrative. They show typical findings from a diagnosis and do not come from any particular company.
How it looks from your side
A short conversation with an Innovatika expert to understand the product, line or category.
We prepare the questions in our tool, and you send your teams one link to the survey.
We collect the answers anonymously in our tool and then analyse them carefully.
You get the complete BLIND SPOT report and we go through the findings in a meeting.
Let's start with a short conversation about the product that sells worse than it should.