The full picture before the decision
Knowledge from many sources gathered in one place, before you decide on pricing, channels or investment in the product. The cheapest knowledge is the knowledge you already have - in your people.
What the board gets out of BLIND SPOT
Not another file to read, but the full picture of the product and a list of specific actions. Here is what actually changes in the company after the diagnosis.
What the board gets
A plan, not a file
An action plan with owners, measures and thresholds. The first decisions are ready to take right after the walkthrough.
Change without hunting for culprits
We diagnose processes, measures and silos, not people. The team sees that its voice has consequences, and says more the next time.
What you get at the end
A complete report, walked through together in a meeting
- A verdict and hypotheses for why the product sells worse than it should
- The BLIND SPOT Index with five components
- A profile of each blind spot: evidence, quotes from the team and the cost of doing nothing
- An action plan with owners, measures and thresholds
What you will compare it to
Why what you already have does not answer this question
- Consumer and market research
- It looks outward, not inward. It tells you what the customer thinks, but not where your own process loses their decision.
- Engagement surveys
- They measure mood and the relationship with a manager. They do not ask about the product or the sales process, so they cannot show where that process comes apart.
- Large consultancies
- Projects cost hundreds of thousands and take months.
- Doing it in-house
- Without anonymity there is no honesty, and without method the question "what would you improve?" returns generalities with no concrete plan.
- ChatGPT or deep research
- The model has no access to the knowledge inside your organisation. It will not ask a sales rep why the client stops picking up on Thursday.
What this is not
Four things we get mistaken for
- A survey tool for hire. We sell the questions and the analysis of the answers, not the form.
- An engagement or organisational culture study.
- An HR audit or an employee assessment.
- An industry trends report. The diagnosis is about your product specifically.
Find your BLIND SPOT™
Let's start with a short conversation about the product that sells worse than it should.